P. Diddy on CNBC's The Big Idea

Sean John Combs, known by his stage names Diddy, P. Diddy, and Puff Daddy, is an American rapper, record producer, actor, clothing designer, and entrepreneur.

He was originally known as Puff Daddy, later as P. Diddy (Puff and Puffy being often used as a nickname, but never as recording names), his nickname and stage name were then changed to Diddy (adopted in August 2005). He is still called P. Diddy in New Zealand and the United Kingdom, the latter after a legal battle with another artist, Richard "Diddy" Dearlove.

His business interests include Bad Boy Records, the clothing lines Sean John and Sean by Sean Combs, a movie production company, and two restaurants. He has taken the roles of recording executive, performer, producer of MTV's Making the Band, writer, arranger, clothing designer, and Broadway actor. Combs is the third-richest hip-hop mogul, having a net worth estimated at US $680 million. - Wikipedia